Herb Lubalin was a graphic designer from America. He is known for creating popular graphic designs that we still recognize today. Lubalin began his career at Cooper Union which is a college geared toward science and art. At this school, Lubalin was influenced to look and create typefaces. However, Herb suffered from trying to find a job. He did end up working at and advertising agency and he did flourish at Sudler & Hennessey.
He started his own company in the 1960s. His most famous works are included in the Eros Magazine and the Fact Magazine. Another magazine that was released by Lubalin was called Avant Garde. The final journal that Lubalin wrote was called U&Ic Magazine that he worked on it for the final years of his life.