Fruit roll ups are supposed to be a snack that is a healthier alternative to sugary candies and other sweet treats. They were introduced by General Mills decades ago. Strawberry fruit roll ups claimed that they were all natural and made with real strawberries. The catch? Strawberry fruit roll ups are not made with strawberries whatsoever.
The fist ingredient is pears from concentrate and the second ingredient is sugar. Actually you might as well say that first ingredient is pretty much sugar as well. Fruit roll ups are made with a lot of sugar and other manufactured ingredients including a lot of different dyes used to make them take on the coloring of the fruit they claim to have in them.