What do companies call a set of benefits that they promise to consumers to satisfy their needs?

How will companies make sure that people will become attracted to the things that they are offering? They can only do this by proposing certain ideas to their consumers. If they would not be able to provide anything, consumers will try to find the same products elsewhere. For example, the company may promise that the items that they offer come with a money-back guarantee.

This will entice people to get more details from the company because they know that if they are unhappy with the products that they have received, they can get their money back again. They may also provide points and rewards system to make their customers more loyal to their company.