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How many hours per week, in an average week, do you allocate to IT marketing, sales, and business development?

How many hours per week, in an average week, do you allocate to IT marketing, sales, and business development?

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Asked by Layla, Last updated: Jan 15, 2025

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John Smith

John Smith

John Smith
John Smith

Answered Sep 09, 2016

More than 8 hours per week-unless your firm is large enough to have dedicated it marketing, sales, and business development staff, most owners of small business technology providers are severely under-invested in the amount of time thats realistically required to grow and maintain a healthy client list. sorry, the tooth fairy wont put the client list under your pillow either. so, you need to have a solid it marketing plan and you need to execute. after youve taken care of your existing paying clients as if your companys survival depended on it (because it does), your #2 goal must be all about acquiring new clients wholl be your companys future.

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