1-5-regardless of how many vacancies you generally have to fill, you need to think ahead and be prepared in case important vacancies suddenly need to be filled. research shows that 99% of job seekers investigate their next employers online and actively seek out an employer of choice, even when that employer is not recruiting. so having a professional image all year round and capturing those candidates builds a good candidate database that will benefit your recruitment success in the long run. schools should always look professional in a way that will attract the best jobseeker, and build a relationship with them so that they want to apply for roles now and in the future.