The photography used for publication purposes is called editorial photography and is often accompanied with a text describing it. This allows the photographer to capture a variety of images, skipping from one subject to the other with small explanations. These editorials usually portray a story that is adapted to the central theme of the magazine.
These are often full page photographs that follow a special concept or designer or a model. They may also serve as a photo essay, telling a photo story itself. These are not about showcasing the photos. Instead, they are more about the surroundings, the mood and the different environments in which they are made.