We all know that there are some managers that are given compensations and rewards for thinking of a new idea that may have never been tried before. This is good because people deserve to be rewarded for their creative ideas but then again, this might make the company acquire some losses.
There is no guarantee that the ideas that they will bring to the table will be very useful. What if the idea is not well received by the customers? There will be no money that will be received by the company. There are still other rules about compensation that may sometimes differ depending on the company.