Interesting that the above first answer says, "to foster integrity in our service to clients and the public." That sounds like a primary outward (public) benefit to me. But true otherwise. The code is self-accepted, self-monitored and self-policed. (That is, unless someone turns you in for an unethical act.) President Reagan's spokesperson made up a quote for him, which he never said, and suffered severe censure from PRSA for violation of the ethics code. So primary policing purpose? No. Some policing purpose? Yes.
False. A code of professional conduct is a blueprint for PR practitioners, providing standards that guide us through ethical questions (and mine fields) to foster integrity in our service to clients and the public.
False-answer: false. public relations practitioners who voluntarily join a professional community through a formal structured association such as prsa, agree to bind themselves to a code of professional conduct. the code establishes guidelines for ethical behavior as defined by the professional group. beps is not a police force. its role is to educate members about the code of ethics and to help members understand how to conduct themselves ethically, especially in these evolving times of media upheaval and technology changes.