Here, the correct answer is More personalized search results based on an individual's search history.
KennethB.Auletta is an American writer and media critic for the New Yorker magazine since 1992. He is the author of the book "Googled". He also said Google has not invented the search engine, however, all its features have been adopted from others.
1. more personalized search results based on an individual's search history.-though google did not invent the search engine, and many of its features have been adopted by others, the company's self-acknowledged distinguishing feature lies in the tremendous amounts of data it collects. by default, all of a registered users searches are tracked and cataloged, and their web activity is used to tailor the search results they receive in the future. google claims this as an achievement, but privacy advocates are less impressed. many see googles data-keeping as an intrusion and complain its custom privacy settings are too complicated for many users navigate.
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