Internal testing performed by dell -2. industry analyst reports, statements, or data-3. a competitor\ s statements on its web site regarding its own products and services-a is one of the correct answers. dell can test its own products as well as those of its competitors. some countries may not allow this for comparative claims. review your cca & check with regional counsel. b is one of the correct answers. industry analyst reports, statements, or data can constitute valid support. always make sure you have permission to use the data. industry analyst have permissions departments set up for this purpose. contact legal and the analyst relations team with questions. c is not a correct answer. the customer saying so typically will not constitute valid support for a claim as it may not provide a reasonable basis for extending the claim beyond the individual customer. some exceptions (such as case studies) exist, but ask yourself if you want to impose upon your customers to testify for you or defend you in a legal proceeding. d is a correct answer. we can rely on competitors to know and accurately describe their own products and services. we can repeat those statements for purposes of comparing those products and services to dell products and services. always keep a copy of the web site data you base your statements on.
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