The correct answer would be Media. This is a classic example of a verbal reasoning test which falls under the category of intelligence tests. Most intelligence tests are designed in a way so as to test the intelligence of a person, and not the existing knowledge which could be obtained from elsewhere.
This is why reasoning questions happen to be general and involve minimum questions requiring general knowledge. After all, knowledge and intelligence are two totally different domains and have good knowledge is not necessarily equal to being very intelligent. The effectiveness of different intelligence tests is still being researched upon.