The most critical factor in public communication is the audience. An audience is one or more people who come together to listen to the speaker. You should know your audience and learn things such as their general age, gender, education level, religion, language, culture, and group membership.
Knowing your audience is essential for developing your voice. Everything is tailored around this. Examine your audience and figure out the best way to reach them or build common ground between you and your audience members.
It is imperative in public speaking situations that the speaker talks to the audience while the audience members listen. Often, the audience is not involved in the discussion, other than listening, except there may be a query and reply period at the end of the presentation or speech.