How can I gain a competitive advantage in the marketplace?

There are three things you need to do to gain a competitive advantage in the marketplace. 1. Know your audience. You may need to conduct a survey or focus group to understand the needs and wants of your audience. 2. Do your research. You need to know what other products are out there and what customers are willing to pay for a service or product. 3. Let your audience know why they should choose you.

Do you offer something unique? Can you provide a service or product at a greater value than your competitors? Then you need to market yourself and let your audience know how to access your product or service.