What a property has to offer and what type of promotional material should be developed
Publicity plan recognizes the need to state the positive impact a property or service will give having in mind the type of publicity format to be used.
A publicity plan is an outline of your mapped-out activities that will help you in getting popularity. Publicity plan also has to do with the activities you intend using to bring your desired product or service to public notice. Most times, it has to engage the services of media like social networks and radios to publicize such information. Doing so ensures your service gets to the notice of the target audience who in turn will patronize it.
