There are always certain things that will work well together. For example, the company should know who its target market is so that it can develop and package the product in such a way that it will be appealing to the target market. For example, how can a makeup palette become popular with women over 50 if the decoration is similar to a Disney princess?
The packaging should be fixed depending on the market. The marketing mix will go hand in hand with the selection of the target market. There are different influences that the company can think about in order to make certain products more appealing to the target market.
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