How can I make the most out of SMS marketing?

A lot of people believe that SMS marketing is an outdated way to advertise: after all, who checks their messages anymore? However, as it turns out more and more people are using their phones to access the Internet, with most of the Internet's worldwide traffic being from smartphones. This means that phones are used often, and SMSs are likely to get checked: they are still a good way to advertise and get your client's attention.

However, how can you make SMS marketing work for you? Here are some tips that will help you:

- Create an SMS marketing team: Just like with all advertising, you can't DIY your campaigns and hope for the best. Marketing is complicated and best left to the professionals if you want to get the most out of it. A retail expert, an SMS marketing expert, and a retail expert are the bare minimum if you want to maximize your chances of having a successful campaign.

- Create smart, readable messages: SMSs are just like Twitter. You need to get as much information across as possible in 150 characters or less. However, the message needs to stay clear and readable enough that all of your clients will understand; while being eye-catching and attention grabbing so they will read it in its entirety. This is something you can learn to get right with practice, and it’s made easier if you look for business SMS templates online.

- Get to know your customers: You do not want to waste time sending messages to people who are not interested in your product. If you want to get the most out of your marketing campaign, you need a "target client"; which is the ideal client that would be interested in your product. Envision them, describe them to your marketing team with as much detail as possible and you will be more able to craft campaigns that would attract them.

It's also important to get familiar with the business SMS services provider you’re using, as you want to make sure you’re getting the most out of every feature they make available. Edgility.com.au and other service providers make sure to include a list of their features on their websites.