What is on Page SEO?

On-page SEO is the basis of the optimization process and includes all those optimization strategies carried out on the site itself. The basics of the On-page activities can be summarized as follows:

• Study of the keywords and the correct choice of the themes of the site
• Correct use of keywords and related words in the texts and in the structure of the site
• Implementation of a solid and logical site structure
• Creation of an internal path of coherent and relevant links (strategic internal link building)
• Good "SEO Friendly" content
• Proper optimization of the site code (technical aspects of the server, speed, breadcrumbs, etc.)
• Good use of HTML tags on the page: header tag, meta description, and title tag
• Correct image optimization (compression - alt tag - filename)
• Creation of a site aimed at a good User Experience

On-page SEO: All the factors we consider within our website and all the changes we made at the backend of websites to rank it on SERP considered as on-page SEO. It contains all the concept of SEO that is maintained or done within a website. So basically, on-page SEO includes:

HTML Optimization

Content writing

Technical SEO: With continuous changes in the Google algorithm, SEO strategies and techniques are also updating to easily rank the website on SERP. Nowadays, whether it is on-page SEO or off-page SEO is not just about making changes in the backend of the website; instead, it requires experts who can do SEO as per the latest algorithm as SEO is evolving with the time and market needs.