How are companies leveraging their CRM Systems to navigate during COVID-19?

Today, potential organizations are utilizing the capabilities of CRM systems to handle the relationship with customers in an efficient way. Especially amid the COVID-19 crisis, businesses are vigilant to maintain productivity and revenue in the remote working environment. Also, companies are leveraging CRM systems in order to mitigate the risks of any loss that COVID-19 can bring for them. There are various benefits that organizations are employing from advanced CRM platforms during the COVID-19 outbreak. These use-cases include;

• CRM systems are connected to business websites that help reduce the risks of missed opportunities and leads.
• CRM allows businesses to manage the leads and sales in an organization.
• It helps manage the work from home culture during COVID-19 and therefore ensures organized data management.
• CRM helps in managing bulk emails, newsletters, client relationships, and social media campaigns
• CRM system supports add-ons and apps integration in which calendars can be integrated that help schedule the calls and meetings with both old and new customers in an efficient way.
• CRM systems increase business productivity and introduce efficiency in the workflow.
• Companies can navigate the performance of employees, monitor tasks, and assign them to the employees accordingly.

Companies, thus, are investing in the CRM systems to streamline their workflow in the COVID crisis. The investments are fruitful as they do not affect the work of employees and increase productivity even under lockdown situations.

The unstable waves of COVID-19 call out for a system that could manage all the operations, functions, and processes of the organization in a highly seamless manner, even in a remote environment. CRM serves the purpose. It does not affect the performance of employees and keep track of all the activities in an efficient way.