What are the factors to consider while choosing best CRM software for small business?

Choosing CRM software requires small businesses to take into consideration certain factors that could help serve the purpose of customer relationship management in an efficient manner. These involve a list of steps that businesses could take in order to choose the appropriate CRM for your small business. These steps include;

• Identify the business objectives and goals
• Know what CRM brings for your business
• Prioritize your requirements
• Identify the customization and integration options
• Don't forget the user experience aspect
• Get investment and pricing levels for CRM