Mores in society that reveal the similar behaviors and attitudes of society are called folkways. These folkways are unconscious in the sense that there is only a small measure of pressure. There is an unspoken arrangement between you and everyone else as to how to behave, but there are no punishments or trouble for violation of folkways.
Kids learn to behave appropriately through these guidelines by observing their parents and the grown-ups that surround them. Any disobedience or disregard of these universal parameters will cause people to look down upon you or feel disappointed by you.
For example, having an affair outside of marriage violates the norms and rules of society, especially regarding religion. Mores, on the other hand, as reflected by a group or community and are essential to secure the well being of society. For example, stealing is looked down upon, and it is the norm for society to feel this way.