A merger occurs when two companies “merge” and become one organization or a new single entity. Mergers are not very common because it would not be logical for two companies to combine their staff and resources, and an example would be what do you do with two CEOs?
A merger can be profitable in that the market value increases, and it becomes more profitable. A joint venture is a commercial organization started jointly by two or more parties, and their distinct identities are kept the same.
These parties can be individuals or companies form a partnership to share in a venture to share markets, property, assets, and profits, and there is no transfer of ownership in the transaction.