What is the role of digital and social media marketing in user behavior?

Digital marketing would play a crucial role in your marketing campaign if it implemented in the right manner with proper planning.
As digital marketing is a vast field, you need to figure out where you want to promote your business, whether it's your website or social media platform.

Engage your customers through social media is the best tactic you should add in your marketing strategy plan. Social media marketing is very easy to use, and is also very cost-effective. It is very important to keep in mind that social media marketing is not only about just posting posts across all social media; you should have a proper plan before starting social media marketing.