Hashtags are known to be with the symbol #. They are metadata tags that are used on many social media networks, including Facebook, Instagram, and Twitter. Users who use the hashtags generate them, and their many benefits to them. One of the benefits is increases in viewership and traffic to a post, photo, or message.
There are millions of people posting on these social networks a day, and with hashtags, it can lead traffic to a post that would not have been there without the hashtag. With the increase in traffic, hashtags can help with the increase in followers, which ultimately helps the brand or business that is being promoted.