What does the term "Digital presence" define?

Your digital or online presence encompasses everything that exists about you online. It's a culmination of the posts you put up on your social media sites to every google result out there.

A digital presence is necessary in order to appeal to your ideal audience. This presence includes recruiters, hiring managers, casting agents, or clients. Digital presence also refers to your proficiency, skill, experience, and most important is your personality.

Digital presence is comprised of your social media accounts and your website. Every Facebook, Twitter, or Instagram post can be seen.

Digital presence simply refers to how you appear online. It means how you are represented as an individual and as a business. About a decade ago, a website was one of the best ways to build a digital presence, but in our world today, digital presence refers to all that exists about you on your website, all forms of digital ads, online reviews, social media, and social networking platforms.

You want to make sure that you use your digital presence to create the right impression and not the wrong impression about yourself and the brand. The quality of your digital presence is summarized into what people see when they search for you online.