It is necessary to pinpoint your audience by getting to know your viewers and find out what appeals to them. Posting relevant content by recognizing what part of your life you are attempting to share with your audience and post content, which correlates this.
For example, you may want to post trips you have taken to fun and exciting places. You can share recipes or a special dinner you have prepared. Pictures go a long way, and the best way to develop a strong media presence is to be social.
Try to comment or like people's posts and respond to those who have commented on yours. Finally, select your platforms wisely. Facebook is the most popular way to connect with others because it is all-encompassing. Instagram, on the other hand, is more focused on displaying pictures.