There are several different ways to persuade others, and the most important way is to let audiences know what they are missing. People often want to sell their idea based upon the benefits. You should highlight the positives and state what the organization stands to gain by going with a new idea.
For example, people are more likely to take a job opportunity if they know what they stand to gain. Ensure that people know that they miss out on a rare chance to succeed if they do not do something. You should also provide notes of comparison. It can be useful to present your audience with more than one option. It might also be a good idea to allow people to experience the benefits of something.
For example, instead of a cable company advertising to audiences to purchase a specific channel, it is better to offer the channel for free for a few months. The decision to pay a certain amount for movie channels you do not even have is separate from the outcome of giving something up that you have already enjoyed and experienced. Typically, people do not want to give up their options, and you should also always make sure that people know the value of the product or idea you offer them.