What type of technique might be effective if a business is trying to sell a large, complex product to another business?

Team selling

Team selling. Team selling is a technique that involves putting together a group, or team, of specialists to sell to a business. Some products are large and complex and require the expertise of several different specialists to effectively explain their features and benefits. A selling team is able to present a large amount of information to a potential customer, answer technical questions, and project a strong sales effort. Mass marketing is designing products and directing marketing activities in order to appeal to the whole market. Sale pricing is pricing items at low levels and promoting them for a limited period of time. Retail selling is selling directly to the ultimate consumer. SOURCE: SE:046 SOURCE: Spiro, R.L., Rich, G.A., & Stanton, W.J. (2008).