To do what everyone else does. Employees who behave unethically often justify their actions by believing that everyone else does it. Some employees may see their coworkers use company equipment for personal projects and then do the same themselves. Most employees realize that such behavior is unethical and use Everyone else does it as an excuse. Unethical behavior would not result in long-term, positive customer relations. Most people would not want their unethical behavior to be publicized. Although some people may behave unethically to become managers, it is not a main reason for unethical behavior.