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What is this called when one characteristic about a person-positive or negative -strongly influences all other attitudes about the person?

Asked by Liezeltaube, Last updated: Aug 12, 2024

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liezeltaube

liezeltaube

liezeltaube
Liezeltaube

Answered Aug 05, 2019

Halo effect

Sometimes one positive characteristic about a person strongly influences all other attitudes about that person. This is known as a halo effect. The opposite is called the horn effect, which occurs when one negative perception creates a generalized negative valuation.
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