Millennials and Gen Z are two different generations of which most that fall into the categories are young adults. Most companies usually run the same campaign ad when they want to reach these two different categories of people because they have many similarities.
They are generations that deal with technology and the internet. According to some researches made by the Pew, those in the millennial generation are considered to be born between the years 1981 and 1996, while those that fall into the Gen Z (the Gen Zers) are considered to be born between the years 1997 and 2012.
Hence, those that belong to the millennial generation are between the age of 22 and 38 years old, while the Gen Zers fall between the age of 6 and 21 years old. This further explained to us that those that belong to the millennial generation are most likely settled in a marital relationship, and making big purchases, while most of those that belong to the Gen Z generations are typically in schools.