Professional marketers utilize the concepts as marketing tools to advance the sales of their respective organizations. A brand distinguishes a specific product from other products. A product is an item ready for sale in the market. The brand is what the customers are clamoring for because it offers something of value.
Manufacturers produce a product, and the brand cannot be replaced; however, the product can easily be replaced. A brand is intangible. A product is an independent entity, but there can be millions of products under a unique name.
Both of these terms are used in marketing and sales. Products are created by companies and can easily be recreated. A brand is generated by users of the product and is unique that they are unable to be copied. The lifespan of a product can expire, but a brand is timeless and can last forever.
Products are ready for sale, while brands make products stand out from other products that may be on the market. They both make consumers ask different questions. A product will make you ask if it is something you need, while a brand will make you ask if it is something you want.