Purpose and goal are two words of the English language that can be easily confused with one another. They are popular words used in business, as well as one's everyday life. The purpose is bigger than life itself. It is who you are and what you are on this Earth to do.
Without meaning, there is no reason for what we are doing, on a personal or a business level. Goals are aligned with purpose. They are things we tackle on a day to day basis to help us fulfill our mission. Goals come from visions and everyday thoughts that we have.