Both LTD and ESP are the names of guitar companies that make electric guitars. ESP is a custom-built guitar line, which is upscale and pricier. LTD is the low-priced standard series line. ESP is 'Electric Sound Products.'
LTD and ESP differ in logos and appearance. Also, ESP started in Tokyo in 1975, as the company produced replacements as parts for custom guitars. They were introduced in America in 1983. ESP was handcrafted in Japan. LTD was made in Korea, and it was introduced in America in 1995.
ESP is the abbreviation for Electric Sound Products. There is one guitar company, and it has two names. They are ESP and LTD. However, they are the same company, but each abbreviation sells something different in the company. They both do sell guitars, but each of them sells to a different type of client. ESP began selling, and the client could decide how the guitar would be made.
However, the LTD part of the company makes cheaper guitars for those who do not want to spend a lot of money on a guitar. This allows the same company to sell guitars to different types of clients. The company can be found in the state of California.