What is the difference between Global and International?

Some people may use global and international interchangeably thinking that these two are the same. In the world of marketing and business, global and international are different from each other. The scope of international is usually smaller. It may mean that the product is starting to become available in 2 to 3 countries. When you say global, this means that the product is starting to become available in different parts of the world.

It will be useful if business marketers will become familiar with this. They have to make sure that they know exactly where they are going to sell and market their products and services.