If you have a website, getting people to your site always seems like a good thing. However, you don’t want people clicking on your website only to leave it a few seconds later. This little activity on your site even if it is with multiple people is called a bounce rate and that is actually bad.
You want people to come to your site and look around. The longer they stay and click on other pages, the better it will be. You can actually do things to reduce the bounce rate of a website. You need to increase your conversion rate. You should be posting different things on your website and update it frequently. Also, you should improve the readability of your content.