Web analytics are the tools that are provided to the people who have a website. The people will gather the information through the web analytics server and it is stored there. Then the owner of the website may look into this information to determine the traffic that is coming to their site.
Web analytics is a billion dollar industry. Many companies relay on these tools of web analysis in order to bring more people to their website. This turns into products and services being sold. There are sources that are used for the web analysis. Some of these sources that gather the data about your website include search engines and direct traffic. The search engines are Google, Yahoo, Bing, and Ask.