Web analytics is a procedure where someone analyze the data that they have collected and measured from the web. They try to get their sites more traffic and they learn these better ways through web analytics and through the data that was analyzed. Data is actually sent from your website to a web analytics server. As people visit your website, some things happen.
The person’s computer is actually marked that they visited your website. Data is gathered about the person who visited your website. Then the information is sent to the web analytics server. It is a very simple process that actually is very important to the companies who have the websites and are trying to market and sell their products on a site.