When picking the best tool for your web analysis, there should be different characteristics that should be used. These include the campaign management, conversion tracking, goal tracking, keyword tracking, pageview tracking, referral source tracking and site search tracking.
Some of the web analytics tools available to the general public to use would include jumpshot, sisense, whoisvisitng.com, authoritylabs, anodot, heap, hotjar, airgrow, improvado, and looker. Some are better than others depending on what they offer.
Probably the best one is Improvado because the contain all of the characteristics listed above. The worst would be anodot because it doesn’t do any of the characteristics listed. Always check reviews to see if it is worth using. All of these are showing reviews about their product.