What is emphasizing text with color called?

Emphasizing text with color is called highlighting. A highlighter is a common school supply and often used after children know how to read. Hilighting can be very helpful when studying to make a specific part of the text stand out.

This study tactic can also be used during open book tests where students are allowed to look up answers in their text books but are usually completed in a shorter amount of time. Hilighters are usually bright, neon colors so your eyes will focus on those hilighted areas first. Colors are usually yellow, orange, pink, or blue but can come in a variety of colors.