Marie Kondo became famous because she was working with Tomohiro Takahashi as an editor and was discovered. She was noted at a book proposal and it was history from there on. She is an author who was born to write and now, she is famous for it. She won a book proposal and then went on to be on television. She was filmed tidying up the home of a comedian and the concept took off like wild fire.
She now has a show where she teaches people how to clean and tidy up. Kondo says that in Japan, where she is from, spaces are tight and people have to keep things neat and tidy. Lucky for her, that is what viewers are tuning in to see. And, they think that's near!