Facial hair for men has become a very well-established trend. Women often find well-groomed, masculine characteristics attractive. Most women found men with light stubble most attractive. These types of men are considered to be socially mature and potential long-term partners.
Women also find full beards as appealing as heavy stubble. Whether a man grows a beard or not will depend on his own personal relationship goals, men in comfortable, long-term relationships may benefit from a full-bearded look. A full beard has the extra benefit of making a man look healthy, feminine, and trustworthy. Some women do not care for facial hair at all but do like when men shave.