The lessons that we can learn from Gates are related to both the qualities that related to the professional part of running a business and characteristics related to navigating business. For one, people should take on more than they can actually do because people have the potential to do more than their basic capabilities.
Another thing that Gates is great about doing is appreciating other people’s greatness, and never looking down upon anyone, as he was known to sustain friendships with people across all walks of life.
About technology, he believes that technology is connected to everything today, and to be successful businesses have to adopt their platforms to stay ahead of the game. At the same time, being able to remain calm under the pressure of rapidly evolving technology is something that businesses have to learn to deal with it, but it should be in a way they learn something.
Finally, the internet will always have challenges, but those who seem to master and do well, recognize these challenges and rise to the occasion to address problems through their own intuition. Regarding business, keep things simple in terms of marketing. Most problems involve a problem and deriving a solution that addresses this problem. In marketing, businesses are reacting to an action.