Are you aware that Amazon was about to go bankrupt in the year 2000? There was one Friday when their shares showed that they have lost 20% of their value. They also lost billions in a short amount of time and people were expecting that the company was going to shut down because it was losing too much money and not making enough sales. At that point, Jeff Bezos still said that he has belief in the company.
He believes that it would be able to get through the hard moment. He believed that one day, it would sell all of the items that people may want. He isn’t wrong. The moment that people realized that investing in online things is the best thing to do, people immediately started to purchase more of the company’s shares.
Though amazon started as a small scale company, it took off soon after that it went from just selling books to music and another products. Now it almost an everything store that sells everything from books to groceries, clothes, electronics, gardening accessories and so on. Amazon is currently on the the largest companies on the planet and this is one the main reasons why Jeff Bezos, it's founder is the richest man ever.
Though Amazon is highly successful at the moment, like Jeff had expected, it did go through a period of loss or crash. It was in the late 1900s and the early 2000s that Amazon faced the dot-com crash. The reason why Amazon went through this was because of the fluctuating stock market and also because of the global economy tipping into recession.