In my opinion, Martha Stewart’s comeback campaign was average. There were several things that Martha did to have her popularity and get people to continue watching her and buying her products. I don’t believe that Martha’s success was on the increase prior to her imprisonment.
Instead, it seemed that her success remained the same or was going in the same direction as it was before her imprisonment. After leaving prison, several things were done including being involved with her television show and magazine.
She also made a few lines of products for K-Mart and Sears. Therefore, the comeback campaign was average due to Martha being on the scene for so long. I believe her lack of success was going to happen anyway.