To make sure that the business is financially worth starting.
A viability study is an in depth investigation of the profitability of the business idea to be converted into a business enterprise.
In simple terms, if you have a business idea, you want to do a viability study to make sure that the business is financially worth starting [viable].
You will be asking yourself these questions:
1. How much profit do I need or want?
2. What is the sale price of the products and services I will be selling?
3. What is the cost to produce the products and services I will be selling?
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