How do we know how many football boots we need to reach our profit benchmark?
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We were presented with the following example- Profit Benchmark = $200,000; Annual Overheads = $175,000; Sales Price per Football Boot = $149; Cost Price per Football Boot = $45
Gross Annual Margin = $200,000 + $175,000 = $375,00
Gross Margin per Unit = $149 - $45 = $104
Football boots we have to produce = $375,000 / $104 = 3605.7692307692307692307692307692 = 3606 [we cannot produce .769 of a football boot].