It all depends on what type of food you like to eat, and if you are like most Americans, you are probably used to eating plain white rice, which has been stripped of its nutrients, and it is easier to obtain in the food stores. White rice is very bland tasting to those who typically like to eat clean.
On the other hand, brown rice has a nuttier, earthier taste. Cooked brown rice tends to be chewy. When it is cooked, brown grain rice is larger and plumper than the small grain variety, and it is moist and tender. Brown rice has a very similar taste to whole wheat bread.