Makeup is not made for girls only. Men who star in movie or in stage plays also wear makeup as have many rock stars such as Gene Simmons (from the rock band Kiss), David Bowie, and many others. In years past, makeup was primarily just for woman and actors but today it has become almost an art form.
In an unprecedented move, the big American makeup and beauty brand CoverGirl just hired its first ever CoverBoy, James Charles. James is a teenage boy from New York who has a huge following on Instagram and YouTube.