The Fortnite obsessionis there to last. It's not likely to fade for another 2 years at least. For understanding its longevity, one needs to understand what made it popular in the first place. Fortnite comes in the list of games with a cult following and is in itself a cultural phenomenon. It has joined ranks with games like Pokemon, Counter-Strike GO, Minecraft which were literal gamechangers(pun intended).
The biggest factor that made Fortnite a phenomenon is the timing the game was dropped. The Battle Royale format was getting more and more popular with entries like H1Z1 and PUBG, and Epic games dropped a free to play Battle Royale game. Nothing beats a price tag of free and Fortnite capitalized on this aspect.
The creators earn revenue from micro-transactions.The game’s shareability, customizability, fun and smart design, sophistication and overall gameplay are other factors that make it insanely popular. It is mainly popular among children and frat teens.
Character customization screen
This was followed by a long and ongoing list of Twitch and Youtube game streamers who play the game for their fans and the game actually contributed in launching several streamers to the limelight, especially professional gamer Ninja. Ninja’s growth in popularity helped the game and vice-versa.
Ninja
Fortnite also stays relevant and introduces constant changes and limited time events, such as the Thanos mod, that are helping it keep relevant.
The only factor threatening Fortnite right now is over-saturation of the market with Battle Royale format games but the free price tag should help it. Fortnite is set to stay in the limelight for a few years.