Youtube's goal is to reach more people, they aim to get their platform across to as many as possible. YouTube aim to reach more content creators and more viewers in order to increase the revenue generated on the platform.
YouTube is also doing it's best to remain one of the top video streaming service available online. As at now, it looks like Youtube's main goal is to make as much revenue as possible from Ads.
YouTube’s goal is to get their videos to as many people as possible. They aim to get more and more YouTubers online, creating content, which they can then sell off, for revenues. There are many projects in line for the next 10 years in which they are working to optimize video buffering and getting the relevant content to the audience. They want viewers to log in and view the content even with the saddest connection.
One they are hooked on, they want them to get back online again and again to continue watching content and boosting their revenue. For now, they are strengthening their billion-dollar advertisement platform and securing their buyers.